I craft digital experiences where product vision meets storytelling magic.
CONTENT, BRAND & PRODUCT MARKETING
Brands I’ve worked with
I thrive at the intersection of content marketing, branding, and product strategy.
AI-Augmented Copywriting
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Brand Management
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Product Management
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Team Management & Coaching
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Strategy
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Thought Leadership
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Creative Direction
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AI-Augmented Copywriting 〰️ Brand Management 〰️ Product Management 〰️ Team Management & Coaching 〰️ Strategy 〰️ Thought Leadership 〰️ Creative Direction 〰️
About me
From founding tech startups to leading global content teams for international companies, I thrive at the intersection of content marketing, brand storytelling, and product strategy. Over my 15-year career, I’ve built a track record of creating innovative campaigns and digital solutions that drive engagement and business growth.
With deep expertise in AI-powered tools, I’ve mastered the art of scaling content production while maintaining a sharp focus on brand consistency and creativity. My experience spans launching and managing tech startups, where I oversaw everything from product design to team leadership, as well as working with global brands like Coca-Cola and ASICS, where I implemented high-impact content strategies and led high-performing teams.
I’m passionate about blending technology and creativity to transform visions into meaningful stories and user experiences. Whether it’s crafting compelling narratives, building innovative brands, or leading diverse teams, I bring a strategic mindset and hands-on approach to everything I do.
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With over a decade of experience in content production and management for high-profile international brands like Coca-Cola and ASICS, I’ve honed the art of storytelling that drives engagement. Today, I amplify this expertise by leveraging cutting-edge AI tools to create scalable, on-brand content that’s both impactful and efficient, blending creativity with technology to deliver results.
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From founding tech startups to building online magazines at just 15, I’ve always been driven by a passion for bringing ideas to life. I’ve designed brands, developed digital products, and crafted user experiences that blend strategic thinking with creative vision, transforming concepts into tangible successes.
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As a leader, I’ve built and managed diverse teams, including creatives like designers and copywriters, as well as cross-functional teams involving engineers and product managers. My collaborative approach bridges the gap between technical execution and visionary strategy, ensuring projects stay on track and aligned with a shared mission.
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Staying ahead of technological trends has been at the core of my career. From integrating AI into content workflows to exploring the latest tools for product marketing and branding, I thrive on finding innovative ways to enhance processes and outcomes. My forward-thinking mindset ensures that I’m always pushing boundaries to deliver cutting-edge solutions.
Latest from my Blog
Projects
Alongside my 15-year career in digital marketing, I’ve embarked on several personal projects that have been both a creative outlet and a growth journey. These ventures have pushed me beyond my comfort zone, taught me the value of embracing failure, and equipped me with invaluable skills and experiences that have shaped my expertise and perspective.
Here’s a showcase of some of these projects.
